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Guide

Create Lead Request - Analyze Website

19 stepsAgent View (JSON)

Overview

LeadPoet's website analysis feature helps you identify high-quality leads by reverse-engineering visitor traffic and company information from any website. This workflow is particularly valuable when you have a competitor's website or a target industry site and want to extract contact information for decision-makers at companies matching your ideal customer profile. By combining geographic and company-size filters, you can narrow results to a manageable, actionable list that aligns with your sales strategy. This is especially useful for B2B sales teams looking to build targeted outreach lists without manual research.

Before you begin

  • Active LeadPoet account with access to the Lead Engine module
  • Target website URL ready to analyze (e.g., a competitor's site or industry-relevant domain)
  • Clarity on your maximum lead quota (the number you'll input in Step 6)
  • Understanding of your ideal customer profile, particularly geographic and company-size criteria

Step by step

1
ClickLead engine

Open the Lead Engine module by clicking the 'Lead engine' button. This is LeadPoet's core tool for generating lead lists and is the starting point for all lead-generation workflows.

Tip. The Lead Engine button is typically in the main navigation or top menu of the LeadPoet dashboard. If you don't see it, ensure you're logged in to the correct account with appropriate permissions.
Step 1
2
ClickAnalyze website

Click the 'Analyze website' button to launch the website analysis feature. This tool scans a target website's visitor data and company information to build a lead list.

Step 2
3
Typeyourcompany.com

Enter the target website URL (e.g., a competitor's domain or industry site) in the text field labeled 'yourcompany.com'. This is the website whose visitor traffic and company data will be analyzed.

Tip. Paste the full URL including http:// or https:// for best results. High-traffic, established websites typically yield more and better-quality leads.
4
ClickScan

Click the 'Scan' button to initiate the website analysis. LeadPoet will begin processing the URL and extracting company and visitor information.

Tip. The scan may take 30 seconds to a few minutes depending on the website size and database responsiveness. A progress indicator or loading message should appear.
Step 4
5
ClickMax leads *

Click the 'Max leads' text field to activate it. This field controls the maximum number of leads you want returned from this request.

Step 5
6
TypeMax leads *

Type your desired maximum number of leads into the field. This limits the size of your lead list and helps you focus on a manageable subset of results.

Tip. Choose a number based on your outreach capacity. Smaller lists (10–50) are easier to manually review and prioritize; larger lists are useful for bulk campaigns. Check your LeadPoet plan for account limits.
7
ClickCountry

Click the 'Country' dropdown (combobox) to open the country selection list. This is the first geographic filter to narrow lead results.

Step 7
8
TypeSearch…

Type 'United States' in the search field that appears in the Country dropdown. This helps you quickly locate and select the desired country.

Tip. The dropdown includes a search box for faster filtering. Typing partial country names works (e.g., 'United' will show 'United States').
9
ClickUnited States

Click 'United States' from the dropdown options to select it as your country filter. Leads will now be restricted to companies based in the United States.

Step 9
10
ClickState

Click the 'State' dropdown to open the state selection list. This filters results to a specific U.S. state.

Step 10
11
TypeSearch…

Type 'California' in the search field that appears in the State dropdown to locate and filter by California.

Tip. State dropdowns follow the same search pattern as the Country dropdown. Partial matches work, so 'Calif' will find 'California'.
12
ClickCalifornia

Click 'California' from the dropdown options to confirm the state selection. Lead results will now be limited to California-based companies.

Step 12
13
ClickCity

Click the 'City' dropdown to open the city selection list. This narrows results to a specific metropolitan area.

Step 13
14
TypeSearch…

Type 'San Francisco' in the search field that appears in the City dropdown to locate San Francisco.

Tip. City selection uses the same search functionality as Country and State. Typing 'San' will quickly show 'San Francisco' and other matching cities.
15
ClickSan Francisco

Click 'San Francisco' from the dropdown options to select it as your city filter. Lead results will now be geographically limited to the San Francisco area.

Step 15
16
Click<10 employees

Click the '<10 employees' button to deselect it if it is currently selected. You want to exclude very small companies from your results.

Tip. This step ensures that the '<10 employees' size bracket is not included in your final lead list. Button toggles are typically highlighted when selected.
Step 16
17
Click10–50 employees

Click the '10–50 employees' button to select it as your company-size filter. This ensures you only receive leads from mid-sized companies that match your ideal customer profile.

Tip. The '10–50 employees' bracket is often ideal for mid-market B2B sales because these companies typically have established decision-making processes and budget authority.
Step 17
18
ClickSubmit request

Click the 'Submit request' button to finalize and submit your lead request. LeadPoet will now process your request with all applied filters and begin generating the lead list.

Tip. Before clicking, double-check all filters (max leads, country, state, city, and company size) are correctly set. Once submitted, you cannot edit the request; you'll need to create a new one if changes are needed.
Warning. Submitting a request consumes credits from your LeadPoet account balance. Ensure you have sufficient credits for the number of leads requested.
Step 18
19
ClickGot it

Click the 'Got it' button on the confirmation dialog to acknowledge the successful submission. Your lead request is now queued for processing.

Tip. After confirmation, navigate to your Lead Engine dashboard or results section to monitor the request status and view results once they're ready (typically within minutes).
Step 19

Confirm it worked

  1. 1The 'Submit request' button is clickable and the form displays all selected filters: max leads, United States, California, San Francisco, and 10–50 employees
  2. 2After clicking 'Submit request', a confirmation dialog appears with a 'Got it' button, indicating the lead request has been queued
  3. 3Within your LeadPoet dashboard, a new lead request entry appears in your requests or results section with the applied filters visible

Common issues

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